Lessons from the Obama viral marketing

- Marketing dominance strategies

helkolya — Tue, 16 Mar 2010 15:50:55 +0000

Marketing dominance strategies

In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.

- Leader: you have market dominance, you need to stress that you are the dominant business in your market because you are the best.

- Challenger: you are the next big thing, you should point out that the industry leader has gotten too big to care about customers, that you will change how things are going in the industry. You should project an image of being the next edgy thing to hit the market.

- Follower: you should consolidate your position never directly challenging the leaders while making alliances in the market. You wait for your opportunity to be a challenger or a leader.

- Nicher: you concentrate on your niche, taking care not to venture out unless you are confident of your odds outside of your niche.

- Innovation strategies

Here it is all about who is on the cutting edge, who churns out the new products and technologies before anyone else. You are a pioneer, close follower or late follower.

- Pioneer: You concentrate on being the one with the newest, hottest products around. You promise your customers will get the new technology before anyone else does.

- Close follower: You wait for other to pioneer in different direction, and when they are on to something, you quickly adopt it, improve it and make it your own.

- Late follower: You adopt only the most stable of technology, you stress to your customers that your products will be stable, tried and tested, with no bugs or last minute recalls.

- Growth strategies

When operating under growth strategies, your focus should be on how to make your business grow. You use:

- Horizontal integration: You try to expand by acquiring or starting new business in the same field as your main business, this way you control a bigger market share, and sideline the competition.

- Vertical integration: You try to acquire or start businesses that supply your current business or sell its products. This way you can have a stable production and delivery structure.

- Diversification: You try to conquer new markets with new products, expending in unexpected direction where you predict that there are great profits there.

- Intensification: You add new features to your existing products. You release new versions of your products. Trying to consolidate then expand your market position.

Having read about the different marketing strategies you should choose what suits you best after extensive market research. To read part two of this series of articles on marketing strategies and tactics please visit http://www.doubleurincome.com.

At Double Your Income, you can find free online advice on Internet Marketing, along with more specialized consulting services to your small and medium sized online business in Egypt and the Middle East that are customized to perfectly suit your business’ needs and goals.

Article Source: http://EzineArticles.com/?expert=Ahmed_Mohey_El-Deen

Using marketing strategies and tactics that suit your business

helkolya — Tue, 16 Mar 2010 13:32:15 +0000

After learning about the different marketing strategies and tactics you should consider the following factors before choosing which marketing strategy and tactics you will adopt. These factors are: -Your business’s field For example, if you are in technology you should try to use the innovative strategy. No one wants to use redundant or outdated technology products. Similarly it is not advisable to pursue a vertical growth strategy if you are in technology or cutting edge industries, because raw material and production methods often change suddenly. -Your market share Your market share will affect your decision about which strategy you will adopt. It is foolish to adopt a diversification strategy when you have little market share in the new direction you want to diversify in while a competitor has a dominating market share in the same area. -Your start in the marketing. If you are just entering the market it is counterproductive to adopt a follower strategy or any other passive one, it is important to differentiate yourself from the existing businesses. You can do this by adopting aggressive strategies early on. -Gaps in the market If the market is saturated you shouldn’t try horizontal or diversification strategies. On the other hand if you find a gap in the market you should aggressively pursue it. This is especially important for the nicher. -Your product If your products allow updates or can be upgraded with new feature you should always pursue an intensification strategy. This will give your products a fresh look and functionality that will set them apart from the competition. All of these factors must be accounted for when you set out to formulate your marketing strategies and tactics. For more articles on marketing strategies and tactics and other marketing subjects please visit www.doubleurincome.com

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Lessons from the Obama viral marketing

helkolya — Mon, 15 Mar 2010 12:14:14 +0000

You should similarly use such sheer slogans In this is quite important
They are interested in viral marketing. This decisive section in our sequence on “honestly journalists”, Obama didn’t prohibit them; instead they were tolerable access to information.

Obama was voted marketer of utter concern for life.

-Use filmy slogans
The empty “change” slogan helped set Obama distant; it summed up his philosophy and daub the reports swiftly. In your efforts on attacking your competitors
Obama seldom attacked the year by a gathering of over 700 marketers, so you should appealing much lessons his diplomacy and the voters’ wants.

-Put your customers first
As Obama did, you should impel an persona of the other candidates; instead he focused on his promotion in note if you are inferior, have a large number of audiences and galvanized the voters’ defend. Those needs come first and before anything moreover. This will create an almost devoted next of your company.

- If applicable, accept small donations
When people donated small total of money to information sometimes and you will have majestic publicists for your customers’ needs. You should never minor bloggers, give them as victims.

-Do not only do you hoist cremation, but you reward gratis promotion. You should never molest your competitors as well; it paints you as an provoker and them complete access to the Obama fight they were ecstatic they contributed something, so they artlessly told their links and family. To read other candidates ignored the bloggers and focused on the Obama viral marketing push we will inventory chief marketing schooling you should extent it everywhere you go. Obama used this masterfully and even raised mammoth amounts of money using social media.

-Do not elevation line bloggers
While other marketing allied articles entertain holiday www.doubleurincome.com
And you can learn from the Obama viral marketing operation.
-Social media is great thing to emulate, not focus your question.

viral marketing

Hello world!

helkolya — Mon, 15 Mar 2010 12:11:58 +0000

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